Super 78 Names Troy Bryans Vice President, Business Development

HOLLYWOOD, California -- Super 78 Principals Dina Benadon and Brent Young announced the addition of Troy Bryans as Vice President, Business Development for the company. Bryans’ responsibilities will include driving new business initiatives, consulting with clients and co-financiers, overseeing marketing and public relations and expanding the Super 78 brand into exploding experiential and cross-platform markets.

"Troy Lee Bryans is a powerful person in our industry and we are delighted to announce that he is Super 78’s new Vice President, Business Development," says Super 78 Principal Dina Benadon. "Troy's extensive business connections, his facility in adapting brands and IPs for unique, media-based guest experiences, his knowledge of the range of exhibition platforms, and his savvy in marketing and branding all combine to make him an ideal match with our company's current direction."

Bryans has over sixteen years of diverse business development experience in a host of markets including special venue, branded content, experiential marketing and cross-platform production. He’s worked with such branded properties as James Bond™, Aliens™, RoboCop™, Happy Feet™, Speed Racer™ and many others.

“Super 78’s commitment to creativity, their top-notch production team and tireless dedication to creating engaging entertainment experiences is very exciting. I look forward to helping drive the business and developing cross-platform media solutions leveraging all of Super 78’s talent and market expertise,” said Bryans.

Prior to that, Bryans worked at Iwerks Studios where he built Iwerks’ special venue content distribution business overseeing the sales and marketing of Iwerks vast special venue content library to over 100 clients across five continents. In addition, Bryans has worked developing experiential marketing initiatives utilizing innovative technologies that drive brands. He’s worked with such clients as Paramount Parks, Coca-Cola, Volvo, Warner Bros., Universal Music Group, Walt Disney, Churchill Downs, Discovery Communications, Philip Morris and many others.

Super 78 and Audubon Insectarium Celebrate "Awards Night" 4D Attraction

New Orleans-based Audubon Nature Institute
receives a Thea Award for new Insectarium,
featuring the "Tiniest Show on Earth"

New Orleans, USA, Feb 26 2009 -
The 4D theater experience "Awards Night" created and produced by Super 78 is the showpiece of the new Audubon Insectarium, an educational venue recently named for a Thea Award, the themed entertainment industry's highest honor. The award will be presented to the Audubon Nature Institute March 7 in Anaheim, by the Themed Entertainment Association (TEA).

The 23,000-sq.-ft. Audubon Insectarium opened in spring 2008 as a new extension of the Audubon Nature Institute. The 8-minute "Awards Night" show with 5-minute preshow simulates an Oscars®-inspired awards gala for insects - billed as the "Tiniest Show on Earth." Super 78 took charge of scripting, animating and producing the show, including designing the theater set, and casting celebrities to voice the main characters, Joan Riversfly, Jay Lunamoth and The Cricket/Goliath Beetle.

"'Awards Night' is a very successful blend of education and entertainment," says Super 78 principal Dina Benadon.

"We really did our homework on the educational and scientific material, but we also gave it that showbiz touch," adds "Awards Night" director and Super 78 studio creative head, Brent Young. "We're overjoyed about the Thea award, which has special significance because it represents a major milestone in the city's and Audubon's recovery from Hurricane Katrina."

Visitors enter the 80-seat "Awards Night" theater, the curtains draw back and the multi-legged characters appear on three 50-inch HD plasma screens. Insects parade along the red carpet in a composited picture that integrates live action footage of real bugs with CGI animated counterparts. In-theater props, special effects and theatrical lighting, plus motion seats with ticklers, buzzers and misters add the extra dimension that makes it a "4D" experience.

Having created a set of branded insect characters, Super 78 has been busy developing a concept for a TV spinoff that would chronicle the ongoing lives of those characters - a backstage-at-the-awards-show story.

Super 78 is teamed with Nickelodeon and currently in production on "Dora and Diego: Catch that Robot Butterfly," a joint venture with SimEx-Iwerks to develop an educational and entertaining 4D experience for theme parks and museums, based on the hit shows "Dora the Explorer" and "Go Diego Go."