Super 78 Names Troy Bryans Vice President, Business Development

HOLLYWOOD, California -- Super 78 Principals Dina Benadon and Brent Young announced the addition of Troy Bryans as Vice President, Business Development for the company. Bryans’ responsibilities will include driving new business initiatives, consulting with clients and co-financiers, overseeing marketing and public relations and expanding the Super 78 brand into exploding experiential and cross-platform markets.

"Troy Lee Bryans is a powerful person in our industry and we are delighted to announce that he is Super 78’s new Vice President, Business Development," says Super 78 Principal Dina Benadon. "Troy's extensive business connections, his facility in adapting brands and IPs for unique, media-based guest experiences, his knowledge of the range of exhibition platforms, and his savvy in marketing and branding all combine to make him an ideal match with our company's current direction."

Bryans has over sixteen years of diverse business development experience in a host of markets including special venue, branded content, experiential marketing and cross-platform production. He’s worked with such branded properties as James Bond™, Aliens™, RoboCop™, Happy Feet™, Speed Racer™ and many others.

“Super 78’s commitment to creativity, their top-notch production team and tireless dedication to creating engaging entertainment experiences is very exciting. I look forward to helping drive the business and developing cross-platform media solutions leveraging all of Super 78’s talent and market expertise,” said Bryans.

Prior to that, Bryans worked at Iwerks Studios where he built Iwerks’ special venue content distribution business overseeing the sales and marketing of Iwerks vast special venue content library to over 100 clients across five continents. In addition, Bryans has worked developing experiential marketing initiatives utilizing innovative technologies that drive brands. He’s worked with such clients as Paramount Parks, Coca-Cola, Volvo, Warner Bros., Universal Music Group, Walt Disney, Churchill Downs, Discovery Communications, Philip Morris and many others.